As head of Express Solicitors Defective Products Department, I watched with interest as Britvic recently conducted a mass product recall at a cost of £25million. Its popular Fruit Shoot drinks, designed and marketed for children, had a potentially dangerous new cap design on bottles sold in the UK and France.
Two customers reported that the caps had become easily damaged and come off, so Britvic moved quickly as there was a clear choking hazard. Thankfully, no child has been injured by the defective caps but any customers who have purchased a Fruit Shoot have been urged to return it for a full refund.
It’s astonishing that this type of defect, on such a popular product, can slip through the net during the research and development phase. But credit must go to Britvic for moving swiftly once the risk had been identified.
They stand to lost a not inconsiderable sum from this fiasco, at a time when sales of their fruit drinks have been slow due to the miserable and wet weather the UK has been subjected to. Their Chief Executive stated that customer safety (and no doubt the risk of further long-term damge to his brand’s reputation) was more important than the immediate loss of sales caused by the recall.
If you have been injured due to dangerous packing on a food or drink product you have purchased, please contact us today to discuss your claim free of charge with a specialist Defective Products Solicitor.